Thursday, November 11, 2010

SMS-based service launched by SBI Life

SBI Life Insurance launched SMS Solve - a first of its kind initiative in the insurance industry allowing customers to resolve their grievances in simple, paperless and faster manner!
The new project enables customers to easily access SBI Life 24/7 and register grievances about the service by sending an SMS ‘SOLVE' to 56161. The message along with the customers' mobile number, date and time would be registered at the central processing centre. This would be followed by a call within 24 hours to the customer from VCare cell, a cell with personnel exclusively trained for the SMS service, which takes note of the grievance and addresses it. In case the grievance failed to be addressed across the line, the cell would take it to the higher level and customers would be intimated in 48 hours.
The Insurance Regulatory and Development Authority Chairman, J. Hari Narayan, launched the service and interacted with the VCare cell in the presence of SBI Managing Director and Group Executive Director R. Sridharan. This new approach is much appreciated and will provide much better and prompt service to SBI customers. This innovative mechanism is bound to revolutionize the dealings with the customers.
About the company:
SBI Life, leads with a market share of 19.03 % among private insurers and a total market share of 5.09 %, posted a net profit of Rs.217 crore during the first-half of the current financial year, up 87 % over the corresponding period last year, and the company's new business premium surged to Rs. 3,173 crore, registering 30 % growth. SBI Life's assets under management grew to Rs. 34,406 crore.
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